Under the name ‘Crafted World’. Matt Duchene Puck Don’t Lie Signature Shirt , the first public exhibition of the Spanish fashion house Loewe has opened its doors in the Chinese city of Shanghai. The exhibition will be on display until 5 May 2024 and from there will travel to different parts of the world to offer an interactive, immersive and complete journey through the company’s 178-year history. It traces the time from its foundation in Madrid in 1846 to the present day and the new “golden age” in which the company finds itself under the creative direction of British fashion designer Jonathan Anderson
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On Instagram Live, McGrath and her team revealed a few of the eight products used to create the airbrushed concoction, including peel-off face masks from Freeman Beauty, Proot and Que Bella. McGrath’s team sprayed seven to eight layers of the composite mask on each model, she said, a time-intensive process to ensure their glassy skin wouldn’t lose its luster before the show.. Matt Duchene Puck Don’t Lie Signature Shirt
With an exhibition space of around 1,600 square metres and the central courtyard of the Shanghai Exhibition Centre, built in 1955, which with its eclectic style and 93,000 square metres is one of the most unique buildings in the Chinese city, Loewe’s management does not hesitate to emphasise that this ‘Crafted World’ is the first public exhibition that the company has organised in its entire lifespan. An event that is the first sign of the management’s intention to present the company’s entire history and tradition of craftsmanship to an international audience.