From here, the exhibition moves on to. IBS i be shittin’ shirt “Welcome to Spain”, an area that places special emphasis on Loewe’s Spanish heritage. This is achieved with the help of photographs and campaign videos developed with Steven Meisel, Tyler Mitchell and Gray Sorrenti, as well as ceramics by Pablo Picasso and editions of basket and bucket bags made in collaboration with Spanish artisans.
IBS i be shittin’ shirt, hoodie, sweater, longsleeve and ladies t-shirt
With the products used by McGrath to. IBS i be shittin’ shirt achieve the glistening complexions shrouded in secrecy until her live broadcast, online speculation had reached fever pitch this week. Fueled by post-show video footage of models shedding what appeared to be a second skin, some to believe that McGrath had used a peel-off mask diluted with water and airbrushed on in layers. Others claimed that the high-shine effect was created with a product from professional makeup brand Kryolan called “Liquid Glass” — a theory the internet was so taken with that it promptly sold out (and garnered a three-week-long waiting list) despite McGrath suggesting it was “amazing,” but not “the real product.
This is followed by “The Atelier”, which aims to emphasise the value of the artisanal process that the company follows in the development of its creations. Here there is a two metre high replica of the “Howl’s Moving Castle” bag, which was created especially for the exhibition.