After the first six months and. Andrew Chafin Big Country Shirt thousands of garments labelled with the acronym “NP”, the unregistered brand ‘New Polynesia’ became the brand it is today, which describes itself as “authentic, organic and passionate” and sees artists and Generation Z as its greatest source of inspiration. Younger generations have incorporated modern beauty trends like liquid eyeliner into their routines as urban areas have experienced a shift towards imported Western or South Asian eyeliner brands for practical purposes. “Kohl is simple to make,” observed Abu Issa of Gaza, “but many women find it easier to use ready-made products.
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This could be because they are impatient or want to avoid getting their hands dirty.” Handmade kohl (often purchased from local souks or sellers) is still sought after despite these shifts, particularly among those who value cultural continuity. Maram, an Egyptian woman in her mid-30s, told me in an interview for my book, “I grew up believing kohl was a traditional Egyptian practice. When I started using kohl as a teenager,. Andrew Chafin Big Country Shirt I thought it looked cool. And I’ve continued to wear it every day since. For Abu Issa and indeed many across the Arab world, myself included, making kohl is not only a craft; it is a tangible link to her grandmother’s legacy, and to her identity. “Even if she doesn’t (make kohl) anymore, I will for sure continue to do this myself,” Abu Issa said. “I’m happy to produce something for my personal use. I’ve done something good for myself.” Nude Project achieved a turnover of 26 million euros in 2023, which is to now be driven forward through expansion within its own stores in markets in which the brand is already active and an expansion of the product range. In addition to seven own shops – including in Madrid, Milan and Lisbon – the brand has also been active with international pop-ups in Berlin and Paris