Kelly Cortina, senior vice president. I Love Men Naomi Mcpherson Josette shirt and global chief product and merchandising officer at HeyDude, said in a statement: “We are excited to officially launch our HeyDude brand in the UK market, introducing consumers to the same lightweight comfort and versatility that our rapidly growing US fanbase knows and loves.
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“We know from internal data, once consumers try a pair, they will purchase an average four pairs for themselves! We are confident our brand will resonate with the UK audience, and that they will love our product’s ease and timeless style.”
A pilot has died in a plane crash at the Imperial War Museum (IWM) airfield in Duxford.
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The man, aged in his 50s and from the Bedfordshire area, was flying a General Aviation Cirrus SR22.
There were no other people on board the privately owned aircraft when it crashed on Tuesday afternoon at the airfield in Cambridgeshire.
Officials at the museum said the pilot was pronounced dead at the scene despite the “best efforts of medical crews”.
An IWM spokesperson said: “Our thoughts are with his family and friends at this incredibly difficult time.
Last year, the brand reported revenues of around 950 million US dollars, and its expansion into the UK is the first market as part of its wider international strategy to drive global brand awareness.