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Since the game’s launch just six weeks ago, FashionVerse has been downloaded over a million times and players have created close to 5 million scenes. Hilfiger Ventures, Tilting Point, and developer Brandible also reveal that the game has shown high retention numbers and longer play sessions than previous generations’ fashion games, with an average of 27 minutes in the game per player per day, nearly matching Instagram’s 33 minutes per user per day. In addition, its monetisation KPIs have doubled since launch and is on an upward trajectory.